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Women’s Leadership Conference 2015

EWIP’s 7th Annual Leadership Conference

Register Now 
The 2015 Women’s Leadership Conference promises to inspire and inform content creators of all stripes with our signature all-female roster of speakers in the San Francisco Bay Area on Thursday, March 26, 2015.

From 2014 EWIP Conference

Plan to attend the Seventh Annual Women’s Leadership Conference featuring fresh content in three tracks: developing audiences, creating top-notch content, and making money. The sessions will include exceptional speakers, engaging discussions, and practical skills you will use. The 2015 EWIP Award celebration and cocktail reception with Susan Goldberg is sure to inspire. Attend this high-energy day and make connections with women and men whose ideas, stories, and experience will help transform your career.

Exceptional Women in Publishing’s
7th Annual Women’s Leadership Conference
Taking Risks, Blazing Trails
8:45 AM – 6:00 PM

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Leadership Keynote
Jory Des Jardins, SVP Global Strategic Alliances at SheKnows Media
“Who’s Paying for This? From Editor to Entrepreneur”
9:00 AM
&
17th Annual EWIP Award Presentation & Celebration
Honoring Susan Goldberg, Editor in Chief, National Geographic
3:00 – 6:00 PM
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Thursday, March 26, 2015
8:00 AM – 6:00 PM
Clark Kerr Conference Center
University of California, Berkeley
2601 Warring Street, Berkeley, CA 94720
[map & directions]

Host Sponsor: kdmcBerkeley

Eventbrite - EWIP 2015 Women's Leadership Conference

Speakers | Program | Sponsors | Partners | Registration | EWIP Award | Where to Stay


EWIP Honors Susan Goldberg with 2015 Award

Susan Goldberg National GeographicEWIP is pleased to announce that Susan Goldberg, editor in chief of National Geographic is EWIP’s seventeenth recipient of the Exceptional Woman in Publishing Award. The 2015 EWIP Award will be presented to Ms. Goldberg at the award celebration and wine reception during the Women’s Leadership Conference in Berkeley, California on March 26, 2015.

Read more about Susan Goldberg and see the complete list of women honored with the EWIP Award since 1999.

Leadership Keynote: Who’s Paying for This? From Editor to Entrepreneur

Jory Des JardinsJory Des Jardins, SVP Global Strategic Alliances, SheKnows Media and co-founder, BlogHer, Inc.

Jory Des Jardins will talk about the growth of BlogHer over the last 10 years, share insights into their new company SheKnows Media, and discuss how BlogHer will play into this larger realm. She will also talk about how she developed her passion for blogging and social media, how she encountered her two partners and started BlogHer, and how they grew the company and built an industry of individual women digital publishers, addressing the challenges they faced being first in the space. Jory will then offer insights into where she believes the digital publishing world is going.

Host, Speakers and Moderators

Yumi WilsonOur host for the seventh-annual Women’s Leadership Conference is Yumi Wilson, a tenured associate professor at San Francisco State University and a corporate communications manager at LinkedIn. Wilson travels the world training communicators and journalists how to use LinkedIn more effectively. A former Fulbright Scholar, AP newswoman and San Francisco Chronicle reporter, she was named one of the 12 Smartest Women of Color on Twitter. We are proud that she is also the president of Exceptional Women in Publishing.

As host for the day, she will welcome attendees, speakers, sponsors, and guests. There are dozens of speakers and ten informative sessions, all before we get to the 2015 EWIP Award celebration. Register now for a full day of learning and inspiration from the exceptional speakers who generously participate on March 26th. Confirmed participants include:

2015 EWIP Conference
Charlotte Abbott, content and media strategist, Abbott Communications
Staci Baird, journalist in residence, Notre Dame de Namur University
Zena Barakat, JSF Fellow and senior producer of video, The New York Times
Maggie Beidelman, AJ+ producer
Stephanie Blake, director of subscription marketing, Creativebug
Fauzia Burke, founder & president, FSB Associates
Vera Chan, former senior editor, Yahoo!
LaToya Drake, marketing manager and media outreach, Google
Susan Goldberg, editor in chief, National Geographic
Anne Hamersky, photographer & visual storyteller
Madison Kahn, managing editor, Matter magazine/Medium
Michelle Kempner, director of operations, Buzzfeed
Lila LaHood, publisher, San Francisco Public Press
Jaeah J. Lee, reporter, Mother Jones
Joani Lynch, director of brand marketing, Mammoth Mountain Ski Area
Sabrina Merlo, program director, Maker Faire
Goli Mohammadi, wordsmith, Other Machine Co.
Jeanniey Mullen, marketing and acquisitions, Nook by Barnes & Noble
Claudia Núñez, founder, Migrahack
Amy Olmstead, associate publisher, Sunset
Karla Olson, director, Patagonia Books
Mollie Reilly, deputy politics editor, Huffington Post
Rebecca Ruiz, features writer, Mashable
Mariana Santos, JSK Fellow and director of interactive and animation, Fusion and founder, Chicas Poderosas
Thea Selby, principal, Next Steps Marketing
Claudia Smukler, production director, Mother Jones
Maria Streshinsky, editor in chief, Pacific Standard
Wendy Steiner, content coordinator, The Bold Italic
Jill Tomich, co-founder and CEO, Slicebooks
Lindsey Turrentine, editor in chief, CNET Reviews
Tara Walker, data analyst, Tableau Software
Megan Wells, data journalist and associate editor, WisePiggy
Suzanne Yada, founder, yadaCreative

Conference Program*

2012sessionThe Seventh Annual Women’s Leadership Conference features an all female roster and fresh content that previous attendees have learned to expect. This year’s theme “Taking Risks, Blazing Trails” includes morning and afternoon break out sessions with three tracks: developing audiences, creating top-notch content, and making money.

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REGISTRATION :: Opens at 8:00 AM

CONTINENTAL BREAKFAST :: 8:00 – 9:00 AM

WELCOME ADDRESS :: 8:45 – 9:00 AM
ClarkKerrCCBy Yumi Wilson, leadership conference host along with the EWIP Conference Committee
KRUTCH THEATRE
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LEADERSHIP KEYNOTE :: 9:00 AM – 9:50 AM
Jory Des Jardins, SVP Global Strategic Alliances, SheKnows Media
“Who’s Paying for This? From Editor to Entrepreneur”
9:00 AM
KRUTCH THEATRE

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OPENING PANEL :: TAKING RISKS, BLAZING TRAILS
10:00 AM – 10:50 AM
KRUTCH THEATRE

Let’s Talk About Gender, Seriously
MariaStreshinsky-1Stories about the persistent gender pay gap, Gamergate, unspeakable violence against women, high-profile sex-discrimination lawsuits, and the recent introduction of a bill in California to prohibit agencies from doing business with companies that discriminate against their employees based on gender identity: all of these and numerous other topics indicate that the discussion of gender issues is still of the utmost importance. For writers and journalists, there is much ground to cover on this beat, garnering traffic and public interest. Our panelist will give an inside look at the benefits, challenges, and personal rewards of working on stories that can have a serious impact on the lives of readers, of all genders.
#ewipgender
120425-ruizphotoRebecca Ruiz, features writer, Mashable (shown)
Mariana Santos, director of interactive and animation, Fusion and founder, Chicas Poderosas
Maria Streshinsky, editor in chief, Pacific Standard (shown)
Moderator :: Claudia Smukler, Mother Jones

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BREAK OUT SESSION :: 11:00 AM – 11:50 AM
TRACK A : CLARK KERR ROOM

Google Media Tools for the Newsroom 
LaToya DrakeImprove your research skills with some tips and tricks that go way beyond a simple search box. Discover useful information for stories as you dive into search data with Google Trends. See how Google News and Google Play Newsstand work to increase distribution of your content on desktop and mobile. In this workshop you will learn from a pro how to: use search refinements to surface better results; publish content in Google News, optimize page views and have fun checking the pulse of live search with trending worldwide content. #ewipgoogle
LaToya Drake, marketing manager and media outreach, Google

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BREAK OUT SESSION :: 11:00 AM – 11:50 AM
TRACK B : NEWELL PERRY ROOM

The Power of Storytelling
Madison Kahn headshotStorytelling predates writing, and the innate emotional connection humans feel with a well-told story is why it’s such a powerful tool for promotion. Join this group of skilled storytellers to learn how they’ve utilized video, user-contributed content, and long-form narrative to tap the power of storytelling and help build brand awareness. #ewipstorytelling
Karla Olson, director, Patagonia Books
Joani Lynch, director of brand marketing, Mammoth Mountain Ski Area
Anne Hamersky, photographer & visual storyteller (shown)
Madison Kahn, managing editor, Matter magazine/Medium (shown)
Moderator :: Sabrina Merlo, director, Maker Faire

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BREAK OUT SESSION :: 11:00 AM – 11:50 AM
TRACK C : SARGENT JOHNSTON ROOM
Lindsey Turrentine Headshot_8.13Finding Your Voice: How to Make Your Brand’s Social Media More Shareable
Kittens and laughing baby videos are sure to go viral, but what can a legitimate publication do to garner more likes? Social media is the modern world’s most powerful publishing tool, yet many outlets continue to struggle to attract and keep the attention of their readers online. In this panel, three online media experts will discuss how to find your brand’s human voice, and how to tailor your voice and content for different platforms. They’ll also weigh in on how to stand out from the competition in a flooded market, and how much time you or your team should be spending on social media. #ewipsocial
Mollie Reilly, deputy politics editor, Huffington Post
Wendy SteinerWendy Steiner, content coordinator, The Bold Italic (shown)
Lindsey Turrentine, editor in chief, CNET Reviews (shown)
Moderator :: Staci Baird, journalist in residence, Notre Dame de Namur University

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GoogleLUNCHEON BUFFET :: TABLE TOPICS
12:00 PM TO 1:20 PM
HALLWAY AND KRUTCH THEATRE

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BREAK OUT SESSION :: 1:30 PM – 2:20 PM
TRACK A : CLARK KERR ROOM

Developing Your Audience in Today’s Multi-Platform World
Stephanie Blake headshotWhether you have an app to download, a product to sell, or an event to promote, building and retaining your audience is crucial. Listen to audience-building experts talk about what is working these days, what to avoid, and how to build audiences in budget-conscious and multi-platform ways. #ewipaudience
Stephanie Blake, director of subscription marketing, Creativebug
Thea Selby, principal, Next Steps Marketing
Moderator :: Vera Chan, former senior editor, Yahoo!

BREAK OUT SESSION :: 1:30 PM – 2:20 PM
TRACK B : NEWELL PERRY ROOM

Compelling Video Gets Attention
marianasantos-cropVideo has the unique ability to cut through the digital noise by engaging multiple senses and commanding a viewer’s full attention. In seconds, a video can effectively convey a complex message that would take paragraphs to get across in written form. Every month, YouTube attracts more than one billion unique global viewers, who spend a collective six billion hours watching videos. An estimated 45% of internet users watch at least one video online each month and this number is only forecasted to grow, as is the competition for attention. We’ll talk with three videographers whose work is rising above the noise to learn how they create engaging videos that resonate with their audiences. #ewipvideo
Zena Barakat, senior video producer, The New York Times, and JSK Knight Fellow at Stanford
Maggie-Beidelman-headshotMaggie Beidelman, producer, Al Jazeera Media Network (shown)
Mariana Santos, director of interactive and animation, Fusion; founder, Chicas Poderosas; and JSK Knight Fellow at Stanford (shown)
Moderator :: Vicki Hammarstedt, digital media director, kdmcBerkeley, Graduate School of Journalism, University of California, Berkeley

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BREAK OUT SESSION :: 1:30 PM – 2:20 PM
TRACK C : SARGENT JOHNSTON ROOM

How to Be Your Own Boss in Book Publishing
Fauzia Burke headshotJoin an intimate conversation with three successful female publishing entrepreneurs who own and run companies that specialize in digital marketing, publicity and content development, and digital product development. Learn about the skills and strategies needed to go into business for yourself, court funders and new business, pivot on your business plan, manage staff, and run the back end smoothly, while keeping your original passion alive. #ewipbooks
Fauzia Burke, founder and president, FSB Associates (shown)
Jill Tomich, co-founder and CEO, Slicebooks
Moderator :: Charlotte Abbott, content and media strategist, Abbott Communications

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BREAK OUT SESSION :: 2:30 PM – 3:20 PM
TRACK A : CLARK KERR ROOM

Social Media as a Research Tool
Suzanne Yada headshotFor some, the ever-growing social media industry can be overwhelming. However, as many are finding, these 24/7/365 platforms can provide more than personal opinion and a means to connect with colleagues and friends. This panel culls women from several media-related focuses to share how keeping your ear to the chatter can steer you towards the information you need for internal and external communications and beyond. #ewipresearch
Suzanne Yada, founder, yadaCreative (shown)
Fauzia Burke, founder and president, FSB Associates
Moderator :: Yumi Wilson, associate professor, San Francisco State University and corporate communications manager, LinkedIn

BREAK OUT SESSION :: 2:30 PM – 3:20 PM
TRACK B : NEWELL PERRY ROOM

Finding Meaningful Stories in Data
Mother Jones staff headshotsScraping and extracting data, then synthesizing structured information to draw out connections and reveal greater detail on a range of issues is the work of today’s data storytellers. Our panelists all use data in different ways and will share some of their favorite projects and resources. They will give tips on how best to present different kinds of data, what tools they use the most, what training is helpful, and how to ensure the results add greater value to the story. #ewipdata
Jaeah J. Lee, reporter, Mother Jones (shown)
Claudia Núñez, founder, Migrahack (shown)
Claudia NunezTara Walker, data analyst, Tableau Software
Megan Wells, data journalist and associate editor, WisePiggy
Moderator :: Claudia Smukler, production director, Mother Jones

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BREAK OUT SESSION :: 2:30 PM – 3:20 PM
TRACK C : SARGENT JOHNSTON ROOM

New Revenue Models in Publishing
Jeanniey_Mullen headshotAs the media landscape shifts and converges, successful publishers must look to new revenue models and new sources of revenue to supplement dwindling sources. Our speakers will share fresh approaches and innovative ideas that are adding value and revenue to their publishing businesses. Case studies include events, awards, foundation funding, partnerships, brand building, and other unique opportunities to use existing resources to grow business. #ewiprevenue
Michelle Kempner, director of operations, Buzzfeed
Lila LaHood, publisher, San Francisco Public Press
Amy Olmsted headshotAmy Olmstead, associate publisher, Sunset (shown)
Moderator :: Jeanniey Mullen, marketing and acquisitions, Nook by Barnes & Noble (shown)

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*The conference program and speakers are subject to change.

EWIP Conference Sponsors

ewip markWe are incredibly grateful for the people and companies who make it possible for us to bring you the seventh annual Women’s Leadership Conference.All visitors are encouraged to follow the links and learn more about their products and services. If you want to become a sponsor. Contact us now.

PREMIER TECHNOLOGY SPONSOR

GoogleGoogle provides a variety of tools to help businesses of all kinds succeed on and off the web. These programs form the backbone of our own business; they’ve also enabled entrepreneurs and publishers around the world to grow theirs. Our advertising programs, which range from simple text ads to rich media ads, help businesses find customers, and help publishers make money off of their content. We also provide cloud computing tools for businesses that save money and help organizations be more productive.- Learn More

2015 CONFERENCE SPONSORS

SubDirectSubDirect utilizes technology solutions to help brands connect to their end users in a thoughtful way. Whether it’s to distribute content, market a product for purchase, or enhance customer experience; SubDirect looks to the horizon to make sure our clients’ needs are met and meaningful.- Learn More
QuadGraphicsQuad/Graphics is a leading global provider of print and multichannel solutions for consumer magazines, special interest publications, catalogs, retail inserts/circulars, direct mail, books, directories, and commercial and specialty products with 70-plus production facilities on three continents. We strategically apply consumer insights to create targeted, relevant and integrated communications across all channels. – Learn More
ATClaytonA.T.Clayton serves as a strategic business partner to some of the world’s largest catalogers, direct-mailers, and publishers. Our deep paper-supplier relationships enable us to optimize the entire supply chain on behalf of our customers. With revenue exceeding $5 billion, our parent company, Central National-Gottesman Inc., founded in 1886, is one of the world’s largest paper companies. – Learn More

2015 HOST SPONSOR

kdmcBerkeleykdmcBerkeley at the University of California Berkeley is the leading professional development program for digital storytelling, technology and innovation. Based in the Graduate School of Journalism, kdmcBerkeley offers workshops and custom trainings to communication professionals, journalists, and higher education in the art of social media, data visualization, photojournalism, video storytelling and other interactive media technologies. – Learn More