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Women’s Leadership Conference 2012

Taking Our Next Step: Content, Community, Collaboration

To all of the amazing women and men who joined together on March 7th at EWIP’s 4th Annual Women’s Leadership Conference please accept a warm thank you from the organizers. It was a rich and powerful day that provided a year’s worth of inspiration and due to the significant and generous sharing from the attendees and participants alike, it was a huge success.

We especially wish to thank the amazing speakers and moderators, who came from a multitude of industries, to share their insights and experience. With our all female roster this conference is an event like no other. We could not have done it without you!

We can hardly find the words to thank our generous sponsors whose support of EWIP and this annual event (many of you for all four years) means we continue to connect with colleagues and expand our mission all year long. We really can’t thank you enough.

Fourth Annual Women’s Leadership Conference
Taking Our Next Step: Content, Community, Collaboration
Wednesday, March 7, 2012

~•~
2012 Exceptional Woman In Publishing Award Luncheon
honoring
Michela O’Connor Abrams

President, Dwell Media
Award presented by Dorothy Kalins, who received the 2009 EWIP Award
55 Cyril Magnin Street, LEVEL THREE, EMBARCADERO BALLROOM
~•~
Wine Reception
55 Cyril Magnin Street, LEVEL THREE, Market Street Room 4:45-7:00 pm
Sponsored by Verified Audit
with Libby Gill (book-signing) & Boxcar Theatre
more info


~•~ Speakers | Sessions | Sponsors | Partners | Registration | EWIP Award | Venue ~•~


Parc55 Hotel
PARC 55 HOTEL
55 Cyril Magnin Street, LEVEL THREE
San Francisco • Near Union Square
Parking and Directions

Michela O’Connor Abrams was Honored at the EWIP Awards Luncheon

Michela O'Connor AbramsThe Exceptional Woman in Publishing Award is given annually to a woman who has achieved a high standard of professional excellence, has made extraordinary contributions in publishing, and consistently offers guidance and support to her colleagues so they too, may shine as outspoken leaders. A record attendance at the conference celebrated Michela O’Connor Abrams, president of Dwell Media, as the fourteenth recipient of this honor during the conference luncheon on March 7th.

Who can forget the moving tribute from Dorothy Kalins for the Exceptional Woman in Publishing award honoree,
Michela O’Connor Abrams. Michela in turn, honored the women who came before her: her mother, grandmothers,
and great grandmothers who contributed to the grace, energy, and excellence Michela has demonstrated
throughout her career in publishing. We are not likely to forget that she described EWIP as the “every woman
is perfect” organization.

Infogroup

Conference Chair, Speakers, and Moderators

The conference chair and host for our 4th Women’s Leadership Conference is Kate Byrne, a leader in the media realm for over 20 years. As Director of Communications, Kate serves as the voice for Tides, positioning, evangelizing and building the Tides audience and brand. Formerly Kate was vice president of the technology group at Future US, she oversaw the print, and digital outlets associated with Maximum PC, Mac|Life, Windows, launched a new brand, Maximum Tech, and ushered the global company into the mobile world, by building an award winning app. In 2011, Kate was awarded one of the media industry’s top honors by being named to the Folio:40 and recognized as one of the most influential and top performers.

~•~

Dr. Cristina L. Azocar, director, Center for Integration and Improvement of Journalism
Joanne Bradford, chief revenue & marketing officer, Demand Media
Patricia Clark, vice president sales & sponsorships, Zumobi
Amanda Dameron, editor-in-chief, Dwell Media
Colleen DeCourcy, CEO, Socialistic
Jory Des Jardins, co-founder, BlogHer, Inc.
Caroline Ghosn, co-founder, The Levo League
Libby Gill, author, former vice president at Universal, Sony, and Turner Broadcasting
Jane Goldman, vice president, entertainment and lifestyle, CBS Interactive
Rebecca Grossman-Cohen, senior director of marketing, The Daily
Colleen Holland, associate publisher, VegNews Media
Dorothy Kalins, director, Dorothy Kalins Ink
Elaine Kunda, president & CEO, B5Media
Francesca Levy, editor, LinkedIn Today
Caryn Marooney, director of technology communications, Facebook
Jeanniey Mullen, global executive vice president, chief marketing officer, Zinio & Vivmag
Barb Newton, president, Sunset Publishing Corporation
Michela O’Connor Abrams, president, Dwell Media
Mary Gail Pezzimenti, director of content operations, Federated Media
Amanda Pouchot, co-founder, The Levo League
Regina Ridley, publishing director, Stanford Social Innovation Review
Kara Swisher, co-executive editor, AllThingsD.com
Jessica Verrill, vice president strategic initiatives & corporate development, Twitter
Jen Vescio, vice president of business development, ESPN
Máire Walsh, vice president of sales and marketing, Next Steps Marketing
Susan West, principal, West Gold Editorial Consulting
Jocelyn Zuckerman, executive editor, Whole Living

Conference Schedule and Program

ewip mark

We are fortunate to have many exceptional women participating in EWIP’s Fourth Annual Women’s Leadership Conference. We are grateful for their generosity. You don’t want to miss this. Register today for your ticket to the best publishing conference you will attend this year.

The conference schedule and speakers are subject to change.

REGISTRATION :: Opens at 7:30 am
Parc55 Hotel, 55 Cyril Magnin Street, Level Three

BREAKFAST :: 7:30 – 8:45 am
Embarcadero Ballroom, Level Three

WELCOME :: 8:30 – 8:45 am
Kate Byrne, Conference Host and Chair
Embarcadero Ballroom, Level Three

~~~
LEADERSHIP KEYNOTE :: 8:45 – 9:30 am
Embarcadero Ballroom, Level Three

How Do We Put an End to the Glass Ceiling? We Kick it Out!
kara swisherThe funny and outspoken, Kara Swisher, will moderate as we explore the meaning of true female leadership and connection in 21st century entrepreneurship. By examining the role of mentor and adviser in the working relationships between the founders of two innovative new ventures, we hope to reveal how important it is, when navigating the demands of a startup, to identify, inspire, and educate the talented.
Caroline Ghosn, co-founder, The Levo League
Amanda Pouchot, co-founder, The Levo League
Moderated by :: Kara Swisher, AllThingsD.com (shown)

~~~
SESSION ONE :: 9:45 – 10:45 am
Embarcadero Ballroom, Level Three

Content, Community, and Collaboration
jessica VerrilliBuilding community with engaging content requires collaboration—it is as simple as that. Or is that so simple? Learning what is effective takes time and analysis, and developing best practices takes patience and an ability to learn from our mistakes. Social media has given us great new tools that expand our reach, but building value, creating great content through partnership and collaboration, requires more. The women on this panel will share insights and examples of who and how they are doing it.
Jory Des Jardins, co-founder, BlogHer, Inc.
Francesca Levy, editor, LinkedIn Today
Caryn Marooney, director of technology communications, Facebook
Jessica Verrill, vice president strategic initiatives & corporate development, Twitter (shown)
Moderated by :: Kara Swisher, AllThingsD.com

~~~
SESSION TWO :: 11:00 am – 12:00 pm

Unearth New Revenue Streams (Track A)
Colleen DeCourcyHear front line stories from our panel of media leaders who have created new revenue streams for their businesses. What are their secrets to monetizing? Take a multi-platform approach, employ social media, engage in smart advertising partnerships, and use rich media elements.
Joanne Bradford, chief revenue & marketing officer, Demand Media
Colleen DeCourcy, CEO, Socialistic (shown)
Jen Vescio, vice president of business development, ESPN
Moderated by :: Kate Byrne

~~~
SESSION THREE :: 11:00 am – 12:00 pm

Publishing for Women, by Women. The XX Factor (Track B)
Barb NewtonPublishing to a female audience has changed, both in content and language, as our society has evolved. How is the marketplace responding? Does the women’s magazine still exist? How do publishers weigh the impact and importance of the female consumer, in all her glorious variety, when developing marketing and engagement strategies?
Barb Newton, president, Sunset Publishing Corporation (shown)
Elaine Kunda, president & CEO, B5Media
Jocelyn Zuckerman, executive editor, Whole Living
Jeanniey Mullen, global executive vice president, chief marketing officer, Zinio & Vivmag
Moderator :: Susan West, principal, West Gold Editorial Consulting

~~~
2012 EXCEPTIONAL WOMEN IN PUBLISHING AWARD LUNCHEON :: 12:15 – 2:00 pm
Honoring Michela O’Connor Abrams, president, Dwell Media
The award will be presented by Carol Rives, EWIP’s 2012 president and
Dorothy Kalins, who received the 2009 EWIP Award.
NOTE: Awards Luncheon is included in the Conference registration. Luncheon only tickets also available.
Embarcadero Ballroom, Level Three

~~~
SESSION FOUR :: 2:15 – 3:15 pm

How to Build Sales Across Digital Channels (Track A)
Patricia ClarkThe digital marketplace is a work in progress. How do you engage more deeply with customers and increase revenue, including advertising, commerce, paid content, subscriptions, and single copy? This session is focused on generating revenue specifically from digital channels: online, smart phones and tablets.  The panelists will share their experience and secrets about how they are—right now—generating revenue across these platforms and how you can too.
Patricia Clark, vice president sales & sponsorships, Zumobi (shown)
Rebecca Grossman-Cohen, senior director of marketing, The Daily
Máire Walsh, vice president of sales and marketing, Next Steps Marketing
Moderated by :: Regina Ridley, publishing director, Stanford Social Innovation Review

~~~
SESSION FIVE :: 2:15 pm – 3:15 pm

The Latest on Content Execution from Pioneers in the Field (Track B)
Cristina AzocarOur panel of content creators have “adapted their thinking” many times over. So they are well prepared to explain the tools and strategies (both hits and misses) to deliver content and services, anytime, anywhere, on any device. Hear what you need to know so readers and marketers love what you do.
Amanda Dameron, editor-in-chief, Dwell Media
Jane Goldman, vice president, entertainment and lifestyle, CBS Interactive
Colleen Holland, associate publisher, VegNews Media
Mary Gail Pezzimenti, director of content operations, Federated Media
Moderated by :: Dr. Cristina L. Azocar, director, Center for Integration and Improvement of Journalism (shown)

~~~
SESSION SIX :: 3:30 – 4:30 pm

Creating a Culture of Risk-Taking and Innovation
Libby GillIn this session we present the inspirational, Libby Gill, a former VP at Universal, Sony, and Turner Broadcasting who heard the call of entrepreneurship after many years in the entertainment industry. She is now a brand strategist, executive coach, and international bestselling author. She will share many of the insights from her book, You Unstuck, Mastering the New Rules of Risk-taking in Work and Life. Her enthusiasm for her work, getting individuals and organizations to move beyond fear and self-perceived limitation, will help you understand how shedding the fears around risk-taking can move you and your organization courageously toward a more successful outcome. Libby will sign copies of her book immediately following the closing remarks.

~~~
CLOSING REMARKS :: 4:30 – 4:45 pm
Exceptional Women in Publishing Conference Committee


~~~
EWIP WINE RECEPTION :: 4:45 – 7:00 pm
Libby Gill (book-signing) & Boxcar Theatre

Parc 55 Hotel, Market Street Room, Level Three
Everyone is welcome to join us for a celebratory wine and beer reception at the end of the day, courtesy of our sponsor, Verified Audit. There will be light snacks and an opportunity to network. Libby Gill will be signing copies of her latest book, You Unstuck: Mastering the New Rules of Risk-Taking in Work and Life. You will also get the chance to see cast members of San Francisco’s acclaimed, BoxCar Theatre perform a short scene from the upcoming production, Fool for Love written by Sam Shepard. 

Verified Audit


Sponsors for the Women’s Leadership Conference 2012

ewip mark

We are incredibly thankful for our sponsors who make it possible for us to bring you the Women’s Leadership Conference. All our website visitors are encouraged to follow the links and learn more about their products and services.

Support our efforts and connect with influential leaders in publishing and media. Become a sponsor of the fourth annual Women’s Leadership Conference.

Zinio_logo"

Zinio is the world’s newsstand and bookstore. With its many digital products and services, Zinio creates better ways for people to discover published content, get more of it and do more with it. Now, readers can purchase content once to be read on any screen. Zinio provides the ability to shop for, search inside, read, share and save digital content in 23 local newsstands in any country in the world. Through the ZINIO UNITY™ reading platform, readers can move seamlessly within each publication page between text, interactive graphics, animated illustrations, videos and much more. Offering hundreds of thousands of the best digital titles, Zinio’s e-stores and applications are revolutionizing reading. – Learn More

Brown Printing Co

Brown Printing Company proudly serves America’s premier publishers with magazine printing, premedia, distribution and value-added services. Brown’s three modern production facilities are designed and equipped to facilitate your projects from preparation to distribution. Proven stability, world class quality, state of the art technology and superior customer service make us the right partner for your printing needs. – Learn More

Verified Audit

Verified Audit Circulation is a leading provider of services for confirmation of delivery of advertising in print and digital media, direct-to-home marketing, electronic and other forms of alternative publishing. As a trusted independent third party, Verified strives to provide media owners and media buyers the ability to quantify and qualify targeted audiences in the changing landscape of publishing. — Learn More

RR Donnelley

RR Donnelley produces publications, including consumer, business-to-business, trade, special interest, city and regional publications, associations and journals, and Sunday magazines. RR Donnelley is proud to print 6 out of the top 10 consumer magazines in the United States. They address the needs of specialized publications that have highly targeted audiences and shorter print runs. They have committed to delivering world-class customer service, a consistent, reliable and quality performance, while providing solutions that address many needs. — Learn More

PubPress_logo

Founded in 1866, Publishers Press is a leading content distributor with a strong expertise in the magazine industry. The full-service operation prints publications and offers digital editions, email marketing and ContentXpress which allows customers to semantically tag, text mine, archive, search and share their content dynamically. Your business. Our passion. – Learn More

PMDigital

PM Digital is a digital marketing agency that specializes in paid search, SEO, social, and shopping feed management. By developing and implementing customized Internet marketing campaigns, we drive qualified traffic to websites to surpass sales goals. Clients include The North Face, Keurig, Burt’s Bees, Martha Stewart Living, Paul Fredrick, and Steve Madden. Based in New York City, PM Digital has offices in San Francisco, Scottsdale, and Columbia, SC. For more on PM Digital’s thought leadership, visit our site. — Learn More.

Infogroup

Infogroup helps companies increase sales and customer loyalty through our high-value data, market intelligence and innovative digital solutions. We uncover and unlock revenue growth by enabling our clients to connect and engage with their most valuable audiences millions of times each day. — Learn More

Magazine Manager

Mirabel Technologies, Inc. Cloud-Based Software for Today’s Multi-Media Publishers. The Magazine Manager® for CRM, Ad/Order Entry, Production, Circulation and Invoicing, combined with Mirabel’s Digital Studio® for Online Pagination, Digital and Tablet Editions will change the way you do business. To take a tour, call (877) 256-0362 — Learn More

TimeWarner Retail

Time/Warner Retail is the largest publisher-owned magazine retail marketer and distribution services company in the industry. The company was formed in 2005 with the merger of Time Distribution Services and Warner Publisher Services. T/WR handles all aspects of sales and marketing in the U.S. and Canada for more than 400 magazine brands. — Learn More

Graphic Communications

You may know Graphic Communications and Unisource as the world’s largest independent paper and print media consultant, but that’s just part of our story. We also specialize in package design, development and testing, logistics solutions and facility supplies. In addition to traditional paper and print solutions, we offer paper importing/exporting, paper converting and paper product stores. We’ve spent millions on innovative technologies that elevate your brand’s printed image. — Learn More

MEDIA SPONSORS

shades Magazine

shades – Celebrating All Women of Color – Magazine® is a news publication that covers and highlights the concerns, issues and stories of ALL women of color, including those who are African American, Hispanic, Asian American/Pacific Islander, Native American, and the under served groups within these various ethnic communities around the globe. — Learn More

Check out the list of EWIP’s partners here.