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Time Takes on the Mommy Wars (Again)

Posted on May 16, 2012 by Linda Ruth

Joe Berger took on Time Magazine in an interesting blog post called “Dear Time Magazine: Seriously?” He questions that appropriateness of using an edgy photo (the almost-four-year-old boy standing on a chair breastfeeding, with the cover line “Are you Mom Enough?”). Joe’s points were first, it isn’t news; second, it attempts to re-ignite the Mommy Wars to no one’s benefit; and third, this is the business of the mother, not the business of Time Magazine or its readers.

He makes a great point about the responsibility of the media, not just to jump on every bandwagon for every sale they can get but also to give some thought to what they are saying and selling.

Now its up to the newsstand readers to let us know what they think.

A Ban on Dangerously Thin Models: Is the Issue Workplace Safety or Is It Free Speech?

Posted on May 11, 2012 by Linda Ruth

Thanks to Bo Sacks for sending around an update to the Vogue Publishing breakthrough, wherein Vogue editors worldwide have agreed not to work with models who are dangerously thin.

From the Atlantic we learn that Israel has mandated that its publishers cannot legally work with dangerously thin models, or models who have eating disorders; now they also cannot airbrush models thinner.

Similar legislation could not easily be passed here, according to some first amendment experts, because it is an issue of free speech.

But is it? Or is this an issue of workplace safety? And has modeling become a high-risk, even a deadly, profession?

Launch a Print Magazine in the Digital Age!

Posted on May 8, 2012 by Claudia

What were these publishing neophytes thinking? In 2009, the audacious co-founders of Afar Media launched a print magazine featuring information they wished they had during their own travels. They could not find what they were looking for on newsstands, so, they reasoned, there must be others like them who would value a publication that helped travelers (armchair and otherwise) connect with people and learn about other cultures as experiential travelers. Despite the obsession in the publishing world with all things digital, three years into their dream project, Greg Sullivan and Joseph Diaz, and their exceptionally talented publishing team have defied the odds with a successful, unique, and beautiful print magazine, Afar.

Afar Media: Launching a Print Publication in the Digital Age
Friday, June 8, 2012
Noon – 2:00 pm
Featured speaker, Laura Simkins, Afar Media
Moderator, Kate Byrne, EWIP
Hosted by: EWIP and WFMA
To RSVP

EWIP and WFMA members and colleagues in media and tech are invited to learn about this award-winning publication from Laura Simkins, general manager and VP operations at Afar Media, a multi-platform travel media brand that cultivates the passions of experiential travelers. Laura has more than 17 years of experience in media and publishing, specifically in the areas of finance, audience development, research, digital, and events strategy for a range of properties. After successful tenures at established brands including Health and Mother Jones, she ultimately embraced her affinity for launches as a founding member of the teams who created AFAR and Dwell Media. Laura is the featured speaker at the June 8th luncheon co-organized by EWIP and WFMA. The event features a Q&A session moderated by Kate Byrne of EWIP.

Blu Restaurant—Yerba Buena (private dining room)
747 Market Street @4th Street
Inside the Sports Club/LA (4th floor)
Register by June 7th: $35
At the door: $45
RSVP Here
or contact Carol Rives at carol@prepress.com for more information.

A Step in the Right Direction from Vogue Magazine

Posted on May 7, 2012 by Linda Ruth

Props are due to Vogue magazine, if not to parent company Conde Nast. According to the Associated Press, Vogue will no longer work with children younger than 16, or women with eating disorders.

So too young and too thin is out.

This applies to all the editions of Vogue published in the U.S. and worldwide. It’s an important step–although only a step. Sixteen is still very young; and for a mother of girls it is shocking to hear of children as young as fourteen modeling adult clothes.

Also, Conde Nast has no plans to adopt these guidelines across the company–which means that its other fashion magazines will continue to hire children and dangerously thin women.

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