Top leaders in the publishing world will join members of the Yale faculty to present during this summer’s Yale Publishing Course, Leadership Strategies in a Time of Transition. The course will convene two separate week-long sessions addressing such topics as: managing the transition from print to multi-platform publishing; incorporating social media and apps in your publishing strategy; constructing a business strategy that maximizes new revenue streams in electronic publishing; and becoming a global publisher. The first week of the course is designed for magazine and online publishers and the second week is tailored for book and e-book publishers.
The magazine and online publishing session runs from July 10th through July 15th. The 30 or more presenters include such industry luminaries as Cynthia Leive, Editor-in-Chief, Glamour, Michela O’Connor Abrams, President, Dwell Media, and Dorothy Kalins, as well as speakers from Facebook, Flipboard, and Google.
The print and e-book publishing session takes place from July 24th through July 29th. The 30 or so presenters are publishing executives: Kirsty Melville, President, Book Division, Andrews McMeel Publishing; Leslie Hulse, Senior Vice President, Digital Business Development, HarperCollins Publishers; Liisa McCloy-Kelley, Vice President, Director Digital Production Operations, Random House, Inc., as well as speakers from Amazon and Google.
EWIP Members Offered Exclusive 10% Discount
This unique course is an excellent opportunity for women who wish to further their careers in publishing. In a special arrangement between Yale Publishing Course and Exceptional Women in Publishing, any EWIP member planning to attend can get a 10% discount on this summer’s course.
Director of the Yale Publishing Course, Tina C. Weiner feels it is more imperative than ever that publishers step away from their daily routines and focus on a broader perspective. For additional information about the course, please contact Tina C. Weiner by email or phone at 203-432-0963.
