Máire P. Walsh

President / Conference Speaker Committee / Communication Committee

Máire Walsh is VP, Sales & Marketing at Next Steps Marketing, a company that specializes in building audiences for media companies online, in print, and at retail. In this role, she oversees retail marketing and works closely with clients on content strategy and marketing across multiple platforms (desktop, mobile, and tablet). Prior to Next Steps Marketing she lead a team that helped build retail sales of over 70 national magazines at the Independent Press Association. Máire has been featured in Folio, Audience Marketing, Newsstand Resource, and Yahoo Finance and is a regular speaker at industry conferences. Máire is a native of Ireland and has an MBS from National University of Ireland, Galway.

As Director of Marketing and Communications, Kate serves as the voice for Tides, positioning, evangelizing and building the Tides audience and brand. A creative, strategic self-starter, Kate has been a leader in the media realm for over 20 years. Marrying her interest in technology and its ability to forward publishing, she has a track record of successful launches for key brand initiatives at such well known media outlets as BusinessWeek’s small business edition, Fast Company’s Social Capitalist Awards – the first of its kind to recognize and honor the world of Social Entrepreneurship, recognizing creative education practices and next generational thinking by building both the website and the digital magazine edition for Edutopia, the publication and website for The George Lucas Education Foundation. In 2011, she was awarded one of the media industry’s top honors being named to the Folio:40 and recognized as one of the 40 most influential and top industry performers. She continues to support the educational field through her work with Dogo News, the largest independent kids and teacher’s news site and women’s empowerment via Worldpulse.com and womenforwomeninternational.org, and Exceptional Women in Publishing (EWIP). Byrne is a graduate from Stanford with a BA in Psychology.

Claudia Smukler works for the Foundation for National Progress as production director for Mother Jones magazine. A versatile and insightful manager with over 25 years experience directing creative teams, Claudia has held production management positions for award-winning national magazines including Macworld, PC World, and Yoga Journal. She has helped launch several startups, including IDG’s early venture into multimedia, and Multimedia World and The Web Magazine. Claudia has navigated the near constant technology transitions over the course of her publishing career, guiding, growing, and supporting the creative process that produces quality publications in print and pixels. Claudia lives in Berkeley, California with her fiancé.

Carol Rives
Secretary / Membership Committee Chair

Carol is a native San Franciscan who has worked in the printing industry for over thirty years. She is a graduate of San Francisco State University in Filmmaking. She has worked in Sales and Customer Service for W.A. Krueger, Ringier AG, and R.R. Donnelley. She is currently Vice President of Prepress, Inc. and ePress Books. Prepress specializes in working with magazines and catalogs from scanning, preflighting and proofing pages to shipping to various printers throughout the US and Canada. ePress Books prints short run, on-demand flyers, brochures, books and catalogs. For more information visit our websites www.prepress.com and www.epressbooks.com.

Barb Newton is president of Sunset Publishing Corporation, a Menlo Park, California-based company that is a subsidiary of Time Warner. In addition to Sunset magazine, the company also produces books, digital products, events, licensing, newsstand special editions and custom publishing for clients including the California Travel and Tourism Commission, Weber Grills, and General Mills.

Prior to this position, Newton served as president of Reiman Media Group, a subsidiary of Reader’s Digest Association, where she was responsible for 14 magazines and web sites, newsstand special editions, a line of books, a catalog company, a tour company, a national cooking school, licensing, and an outlet store business. Prior to Reiman, she spent 18 years at Rodale Inc., where her leadership roles included senior vice president and managing director, Women’s Health Worldwide; vice president and director of publishing, Prevention; and vice president and publisher, Organic Gardening. Newton began her career as a media planner with the Dickinson Moore Advertising Agency.

She is on the board of Editorial Projects in Education, the preeminent publisher of news and information in pre-collegiate education, including Education Week, America’s education newspaper of record. She currently serves as treasurer. She also serves on the board of CalTravel, the California Tourism Industry Association, and is a member of the advisory board at Cal Poly University. Newton holds a master’s degree in English Literature and a bachelor’s degree in English and Journalism from Lehigh University. She lives in the Bay area with her husband and two children.

With a successful career spanning more than twenty years, Dorothy Marschall has created award-winning design for consumer publications, books, print collateral and advertising. She applies her experience across multiple design disciplines, from web to environmental design. As Art Director for Health, she received recognition from the Society of Publication Design, Print magazine, American Illustration and the Art Director’s Club.

Marschall Design’s Sausalito office provides a perfect backdrop for the creative process. Whether working individually or with a team of like-minded colleagues, Marschall helps clients increase their visual impact. Recent projects include Designwire, an electronic newsletter and blog for the San Francisco Design Center and a direct mail campaign for AFAR magazine.

Jacqueline is a versatile Creative Director, who has been translating visions for commercial media into distinctive collateral for over 15 years. Following photography studies at Brooks Institute in Santa Barbara, CA, she photo edited at the national publications Bon Appétit and Sunset magazines. She graduated to leading creative and integrated marketing vision for multiple brands under the Williams-Sonoma umbrella, such as Pottery Barn Kids and Williams-Sonoma Home. Having cultivated an eye for design and art direction early on, it was in this environment she developed strengths in brand identity and strategy. Today she is a creative consultant with a client list including Williams-Sonoma, Restoration Hardware, Roost, and Architecture for Humanity. As Board Secretary her goals are to increase EWIP’s visibility and opportunities for partnering, expand its reach, and make membership informative and valuable to its members.

At Next Steps Marketing, Thea supervises digital publication creation, directs audience marketing efforts and creates corporate marketing for print and online media properties. Thea has launched numerous magazines on the newsstand from small special interest titles to record-breaking 1.5 million copy launches of electronic games magazines. Thea was the CEO of Light Green Media, and managed the investment strategy and advertising for the flagship digital publication, greenlight-digital.com.

She also produced organicstylemag.com, a custom digital publication for Organic Style LLC. She has written articles for Circulation Management and Folio magazine, conducts workshops at industry conferences, and is a founding member of Exceptional Women in Publishing (EWIP). Thea holds an MBA from the University of Oregon and A.B. from the University of California at Berkeley.

Linda Ruth is the president of Publisher’s Single Copy Sales Service and has almost 20 years of experience in single copy sales. She has held management positions at McGraw Hill and IDG Communications, writes regular columns for national trade publications, gives publishing seminars throughout the country, and is President of Newsstands of America, one of the largest wholesale-distributed chains in the country.