Exceptional Women in Publishing
Exceptional Women in Publishing (EWIP) was founded in 1998 by women who felt the need for an organization that addressed the leadership aspirations of women in magazine publishing. EWIP, formerly Women in Periodical Publishing, was formed with two goals in mind: to educate, empower and support women in publishing and to educate, empower and support women and girls through the power of publishing. EWIP/WIPP is a 501(c)(3) non-profit educational organization. Our active volunteer members and board of directors strive to support women in publishing, in all manner of publications whether print, online, mobile, or other digital media. We also encourage female entrepreneurship, and offer a range of professional development programs through our national and regional events, online communications, mentoring, and research.
An Organization that Benefits YOU!
EWIP has built a diverse community through our events, website, social networks, the annual EWIP Award honoring an exceptional woman in publishing, and the Women’s Leadership Conference, with our sixth anniversary event in March 2014. EWIP functions because of the personal dedication of our members and volunteers, with the generous support of our sponsors, partners, and the fabulous speakers and participants. The growth of our membership has accelerated with the availability of social networking tools and we are thrilled by the many voices we hear from around the globe. We welcome your questions and encourage active participation at our events and in online discussions. Please sign up for the EWIP alerts, join our membership, and consider getting more involved. We hope to hear from you very soon!
EWIP Board of Directors, 2014-2015
Yumi Wilson is a tenured associate professor at SF State University and a corporate communications manager at LinkedIn. Wilson trains communicators and journalists how to use LinkedIn more effectively to promote their companies and brands. A former Fulbright Scholar, AP newswoman and SF Chronicle reporter, Yumi was recently named one of the 12 Smartest Women of Color on Twitter.
An award-winning journalist, Michelle Fitzhugh-Craig is CEO/Editor-in-Chief of shades Magazine – Celebrating All Women of Color, co-owner of ZM Productions & Media and Region VI director for the National Association of Black Journalists. She is a graduate of and former associate professor at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and co-author of “Living in the Moment: A Guide to Living a Full and Spiritual Life.”
Past President / Treasurer / Web & Social Media
Claudia Smukler is the production director at the Foundation of National Progress, publishers of Mother Jones. She manages magazine production and distribution and oversees the transformation of content to digital devices. She has held management positions at national magazines including Macworld, PC World, Multimedia World, The Web Magazine, and Yoga Journal. She joined EWIP in 2007 and the EWIP board in 2009 for the the launch of the first Women’s Leadership Conference. She was president of the board in 2010-2011.
Member Events Chair
As Senior Vice President of Sales/Marketing and Strategy for The San Francisco Chronicle and SFGate, Kate is charged with ensuring the successful evolution of this iconic brand into a key thought leader in the modern day content ecosystem. A creative, strategic self-starter, Kate has been a leader in media for over 20 years where she has held leadership roles in both public and private blue chip brands. Marrying interests in technology and publishing, she has a track record of successful launches at blue-chip brands like BusinessWeek, Fast Company, George Lucas Education Foundation, and Future US. In 2011, she was named to the Folio:40 as one of the most influential and top industry performers. She sits on the Board of E&O and serves as an advisor for WorldPulse and Women for Women International. Kate graduated from Stanford with a BA in Psychology.
Conference Logistics Chair
Vicki Hammarstedt is Deputy Director at kdmcBerkeley, the premier multimedia training center at the Graduate School of Journalism, UC Berkeley. Vicki oversees the design through delivery of digital media programming for career professionals. With a passion for interactive digital media and an innovative entrepreneur, she has provided strategic planning, marketing and operations leadership to start-up organizations worldwide.
Stacey Kennelly is a San Francisco Bay Area native and multimedia journalist. She is currently an editor at Diablo and Napa Sonoma magazines. She earned a master’s degree at the UC Berkeley Graduate School of Journalism, where she was the associate director of the Clay Felker Magazine Center and the project manager for Brink magazine. She studied news-editorial journalism, public relations, and women’s studies at California State University, Chico. When she’s not on her laptop, she likes to head to the mountains.
With a successful career spanning more than 25 years, Dorothy Marschall has created award-winning designs for consumer magazines, print advertising and corporate identity. As art director at Health magazine, she received frequent recognition within the design community for publication design. With an expert knowledge base in print and extensive experience with web and online design, Marschall Design functions as a full-service firm, applying creative solutions across multiple platforms and disciplines.
Conference Program Chair
Goli Mohammadi is an editor, writer, and content strategist. Most recently, she was senior editor of Make: magazine for nearly 10 years and worked on the first 40 volumes. Covering the vast and amazing world of handmade creations provides her with endless brain candy and gives her hope in the future of the human race. Born in Tehran, Iran, and raised in Chicago, she has forever been amazed by the complexities of language, and the cultural differences therein. Goli is a word nerd who particularly loves to geek out on how emerging technology affects the lexicon as a whole. When she’s not fawning over perfect word choices, she can be found on the nearest mountain, finding the ideal backcountry lake or hunting for snow to feed her snowboard addiction.
Sponsorships / Partnerships Chair
Barb Newton is currently consulting for the CEO of a holding company of AAA clubs across America. Prior to this position, Barb served as president of Sunset Publishing, a subsidiary of Time Warner, and as president of Reiman Media Group. She began her career at Rodale Inc., where she spent 18 years. She holds an MA in English Literature and a BA in English and Journalism from Lehigh University. She serves on the boards of Big Brothers, Big Sisters, Bay Area; Editorial Projects in Education; CalTravel; and EWIP. Barb lives in the Bay area with her husband and two children.
Jennel O’Brien has managed branding and sales strategies as Executive Marketing Director for Time Inc.’s Coastal Living magazine for the past seven years. She received her BS from Auburn University and an MBA in Marketing from the University of Alabama at Birmingham. She currently lives in Birmingham, Alabama with her husband and two children.
Membership: East Coast
Lynn Rosen has had a wide-ranging year career in publishing as an editor, literary agent, and author. She runs Open Book, a Philadelphia-based program of book discussion classes, author events, and a “pop up” mobile bookstore. Most recently, Lynn was editorial director for Book Business & Publishing Executive magazines.Lynn has worked as an editor at several publishing companies including Random House and Running Press, and ran her own literary agency for eight years. Lynn has also worked in retail as a bookseller and Community Relations Manager at Barnes & Noble. She is the author of two books, Elements of the Table: A Simple Guide for Hosts and Guests (Clarkson Potter, 2007) and The Baby Owner’s Games and Activities Book (Quirk Books, 2006).
EWIP Cofounder / Awards / Conference Partnerships
Ms. Ruth is the CEO, PSCS Consulting where she offers advice on the keys to magazine launches, search engine optimization and audience development online and at retail. She is a co-founder of EWIP and President of Newsstands of America. Her books, Internet Marketing for Magazine Publishers; How to Market your Newsstand Magazine; and Secrets of SEO for Publishers can be found on Amazon. She has over 20 years of experience in magazine marketing, and has held management positions at McGraw-Hill and IDG Communications.
EWIP Cofounder / Past President / Conference Sponsorships
Thea is a Principal at Next Steps Marketing, where she supervises digital publication creation, directs audience marketing efforts and creates outreach programs for non-profit and governmental agencies. Thea was the CEO of Light Green Media, and managed the investment strategy and advertising for the flagship digital publication, greenlight-digital.com. When not at Next Steps Marketing, she puts these skills to use working with others to create a safe and thriving San Francisco. Thea is a co-founder of EWIP. Thea holds an MBA from the University of Oregon and A.B. from the University of California at Berkeley.
Kim Wong is a determined, young, engaging marketer with proven experience in building professional relationships and partnerships, developing successful marketing campaigns, and project managing detail oriented projects. She is actively working in a fast-paced marketing environment where she has developed the skills to project manage efficiently, communicate effectively with clients, partners, and vendors while building strong relationships with them. She’s coordinated national marketing campaigns comprised of print/Web asset development, partnership cultivation, and media initiatives. Kim currently works for CBS Interactive and was with Next Steps Marketing for almost five years prior to CBS Interactive.
Immediate Past President / Advisory Board
Máire Walsh is VP, Sales & Marketing at Next Steps Marketing, a company that specializes in building audiences for media companies online, in print, and at retail. In this role, she oversees retail marketing and works closely with clients on content strategy and marketing across multiple platforms (desktop, mobile, and tablet). Prior to Next Steps Marketing she led a team that helped build retail sales of over 70 national magazines at the Independent Press Association. Máire has been featured in Folio, Audience Marketing, The Irish Times, and Yahoo Finance and is a regular speaker at industry conferences. Máire is a native of Ireland and has an MBS from National University of Ireland, Galway.