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About Us

Exceptional Women in Publishing

ewip logoExceptional Women in Publishing (EWIP) was founded in 1998 by women who felt the need for an organization that addressed the leadership aspirations of women in magazine publishing. EWIP, formerly Women in Periodical Publishing, was formed with two goals in mind: to educate, empower and support women in publishing and to educate, empower and support women and girls through the power of publishing.

widm logo EWIP/WIPP is a 501(c)(3) non-profit educational organization. Our active volunteer members and board of directors strive to support women in publishing, in all manner of publications whether print, online, mobile, or other digital media. We also encourage female entrepreneurship, and offer a range of professional development programs through our national and regional events, online communications, mentoring, and research.

An Organization that Benefits YOU!

EWIP has built a diverse community through our events, website, social networks, the annual EWIP Award honoring an exceptional woman in publishing, and the Women’s Leadership Conference, with our sixth anniversary event in March 2014. EWIP functions because of the personal dedication of our members and volunteers, with the generous support of our sponsors, partners, and the fabulous speakers and participants. The growth of our membership has accelerated with the availability of social networking tools and we are thrilled by the many voices we hear from around the globe. We welcome your questions and encourage active participation at our events and in online discussions. Please sign up for the EWIP alerts, join our membership, and consider getting more involved. We hope to hear from you very soon!


EWIP Board of Directors


Maire P. WalshMáire P. Walsh

President / Leadership Conference Chair / Communication Committee

Máire Walsh is VP, Sales & Marketing at Next Steps Marketing, a company that specializes in building audiences for media companies online, in print, and at retail. In this role, she oversees retail marketing and works closely with clients on content strategy and marketing across multiple platforms (desktop, mobile, and tablet). Prior to Next Steps Marketing she led a team that helped build retail sales of over 70 national magazines at the Independent Press Association. Máire has been featured in Folio, Audience Marketing, The Irish Times, and Yahoo Finance and is a regular speaker at industry conferences. Máire is a native of Ireland and has an MBS from National University of Ireland, Galway.

Barb NewtonBarb Newton

Vice President / Conference Content / Membership Committee

Barb Newton is president of Sunset Publishing, a subsidiary of Time Warner. In addition to Sunset magazine, the company also produces books, digital products, events, licensing, newsstand specials, and custom publishing. Prior to this position, Barb served as president of Reiman Media Group. She began her career at Rodale Inc., where she spent 18 years. She holds an MA in English Literature and a BA in English and Journalism from Lehigh University. She serves on the boards of Big Brothers, Big Sisters, Bay Area; Editorial Projects in Education; CalTravel; and EWIP. Barb lives in the Bay area with her husband and two children.

Claudia SmuklerClaudia Smukler

Past President / Treasurer / Web & Social Media

Claudia Smukler is an expert at guiding creative teams through the constant transitions in publishing technology and currently works at the award-winning Mother Jones magazine, where she manages print production and distribution including making more content available on more digital devices. She has held management positions at national magazines including Macworld, PC World, Multimedia World, The Web Magazine, and Yoga Journal. She joined EWIP in 2007 and the board in 2009 when the first conference was launched. She was elected president of the board in 2010 and currently is the treasurer. She has been a driving force in the expanding EWIP and manages web production and social media for the organization.

Carol RivesCarol Rives

Past President / Secretary / Membership Committee Chair

Carol is a native San Franciscan who has worked in the printing industry for over thirty years. She is a graduate of San Francisco State University in Filmmaking. She has worked in Sales and Customer Service for W.A. Krueger, Ringier AG, and R.R. Donnelley. She is currently Vice President of Prepress, Inc. and ePress Books. Prepress specializes in working with magazines and catalogs from scanning, preflighting and proofing pages to shipping to various printers throughout the US and Canada. ePress Books prints short run, on-demand flyers, brochures, books and catalogs.

Kate ByrneKate Byrne

Communication Committee

As Chief Brand Officer, Kate is the voice of Tides, positioning, evangelizing and building the Tides audience and brand via strategy and business partnership development. A creative, strategic self-starter, Kate has been a leader in media for over 20 years. Marrying interests in technology and publishing, she has a track record of successful launches at blue-chip brands like BusinessWeek, Fast Company, George Lucas Education Foundation, and Future US. In 2011, she was named to the Folio:40 as one of the most influential and top industry performers. She sits on the Board of E&O and serves as an advisor for WorldPulse and Women for Women International. Kate graduated from Stanford with a BA in Psychology.

Michelle Fitzhugh-CraigMichelle Fitzhugh-Craig

Partnerships and Conference Program Committees

An award-winning journalist, Michelle Fitzhugh-Craig is CEO/editor-in-chief of shades Magazine – Celebrating All Women of Color, co-owner of ZM Productions and Region VI director for the National Association of Black Journalists. She is a graduate of Arizona State University’s Walter Cronkite School of Journalism and Mass Communication and co-author of “Living in the Moment: A Guide to Living a Full and Spiritual Life.”

Dorothy MarschallDorothy Marschall

Communications Committee Chair

With a successful career spanning more than 25 years, Dorothy Marschall has created award-winning designs for consumer magazines, print advertising and corporate identity. As art director at Health magazine, she received frequent recognition within the design community for publication design. With an expert knowledge base in print and extensive experience with web and online design, Marschall Design functions as a full-service firm, applying creative solutions across multiple platforms and disciplines.

Goli MohammadiGoli Mohammadi

Conference Program Committee

Goli Mohammadi is senior editor of MAKE magazine and has worked on MAKE since the first issue hit newsstands in 2005. Covering the vast and amazing world of handmade creations provides her with endless brain candy and gives her hope in the future of the human race. Born in Tehran, Iran, and raised in Chicago, she has forever been amazed by the complexities of language, and the cultural differences therein. Goli is a word nerd who particularly loves to geek out on how emerging technology affects the lexicon as a whole. When she’s not fawning over perfect word choices, she can be found on the nearest mountain, finding the ideal back country lake or hunting for snow to feed her snowboard addiction. 

Linda RuthLinda Ruth

Cofounder of EWIP / Awards Committee / Conference Partnership Committee

Ms. Ruth is the CEO, PSCS Consulting where she offers advice on the keys to magazine launches, search engine optimization and audience development online and at retail. She is a co-founder of EWIP and President of Newsstands of America. Her books, Internet Marketing for Magazine Publishers; How to Market your Newsstand Magazine; and Secrets of SEO for Publishers can be found on Amazon. She has over 20 years of experience in magazine marketing, and has held management positions at McGraw-Hill and IDG Communications.

Thea SelbyThea Selby

Cofounder of EWIP / Past President / Conference Sponsorship Committee

Thea is a Principal at Next Steps Marketing, where she supervises digital publication creation, directs audience marketing efforts and creates outreach programs for non-profit and governmental agencies. Thea was the CEO of Light Green Media, and managed the investment strategy and advertising for the flagship digital publication, greenlight-digital.com. When not at Next Steps Marketing, she puts these skills to use working with others to create a safe and thriving San Francisco. Thea is a co-founder of EWIP. Thea holds an MBA from the University of Oregon and A.B. from the University of California at Berkeley.