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A Writer’s Thoughts on Building Audiences

By Vera H-C Chan

The most dangerous phrase in journalism today? “Let’s create something that goes viral.”

I say this even as media companies post job titles like “Viral Editor” or create micro-beats like “Viral News.” Yes, motives are the well intentioned “Hey, let’s create something compelling that will draw in the tons of people online who aren’t coming to us.” In other words, it’s like not saying, “Let’s create something oblique that appeals to the narrowest niche possible and then dies quickly.” READ MORE

Lunch & Learn: Building a Brand on Multiple Platforms

Media companies can no longer afford to focus on a single channel. And driving audience, engagement and ROI for advertisers is top of mind no matter the platform. What are the best strategies and tactics that deserve your attention and limited resources?

On September 17, 2015, in San Francisco, Laura Simkins, COO at Afar Media, will share her experiences on launching in the crowded travel and shelter categories. She’ll discuss both successes and failures that drive engaged audiences that also deliver for advertisers. Laura is a media veteran of over 18 years including the launches of Afar, Dwell and 8020 Media. READ MORE

From the Blog

Work/Life Balance in the Digital World

Join CPXi-DAWN (Digital Advertising Women’s Network) at their inaugural networking panel on Thursday, April 9, in New York. At the event, “Work/Life Balance in the Digital World,” you will hear from panelists about different strategies they use to balance the always-on nature of the … READ MORE

Directions to Clark Kerr Conference Center

Our 2015 leadership conference is this Thursday, March 26, 2015. The weather forecast calls for a warm Spring day, and Jory Des Jardins of SheKnows Media will give the keynote bright and early at 9 a.m. Here’s what you need … READ MORE