SPONSORS: Google SubDirect Quad/Graphics ATClayton kdmcBerkeley

A Writer’s Thoughts on Building Audiences

By Vera H-C Chan

The most dangerous phrase in journalism today? “Let’s create something that goes viral.”

I say this even as media companies post job titles like “Viral Editor” or create micro-beats like “Viral News.” Yes, motives are the well intentioned “Hey, let’s create something compelling that will draw in the tons of people online who aren’t coming to us.” In other words, it’s like not saying, “Let’s create something oblique that appeals to the narrowest niche possible and then dies quickly.” READ MORE

EWIP Fall Mixer at CNET

Join us Tuesday, Oct. 20 at CBS Interactive/CNET in San Francisco for light bites and refreshments. All those working in the publishing industry are welcome. RSVP at info@ewip.org. READ MORE

From the Blog

Work/Life Balance in the Digital World

Join CPXi-DAWN (Digital Advertising Women’s Network) at their inaugural networking panel on Thursday, April 9, in New York. At the event, “Work/Life Balance in the Digital World,” you will hear from panelists about different strategies they use to balance the always-on nature of the … READ MORE

Directions to Clark Kerr Conference Center

Our 2015 leadership conference is this Thursday, March 26, 2015. The weather forecast calls for a warm Spring day, and Jory Des Jardins of SheKnows Media will give the keynote bright and early at 9 a.m. Here’s what you need … READ MORE